How to Save Money While Touring: Tips for New Artists

How to Save Money While Touring: Tips for New Artists

Touring is a blast, but it can drain your wallet fast if you’re not careful. As a tour manager, I've seen it all—big buses, fancy hotels, and empty bank accounts. Here are some simple tips to help new artists tour on a budget.

Plan Your Budget

Before hitting the road, figure out how much money you have and what you'll need to spend. Key expenses include:

• Transportation: Fuel, vehicle rental, maintenance, and tolls.

• Accommodation: Hotels or rentals.

• Food: Meals for everyone.

• Promotion: Ads, social media boosts, and posters.

• Merchandise: Costs for producing and shipping merch.

Track your expenses in Ternwheel to keep an eye on your spending.

Choose the Right Vehicle

Your ride is a big expense. Instead of splurging on a luxury bus, consider these options:

• Rent a Van: Smaller and cheaper to run than a big bus.

• Carpool: If you have a small crew, taking multiple cars might be cheaper.

• Regular Maintenance: Keep your vehicle in good shape to avoid costly breakdowns.

Optimize Your Route

A well-planned route saves time and money.

• Minimize Backtracking: Plan your tour to avoid unnecessary driving.

• Group Shows by Region: Reduce travel distances by clustering shows in the same area.

• Use Mapping Tools: Google Maps or tour routing software can help plan the best route. Better yet, keep your whole team coordinated inside the Ternwheel app with real time notifications on any changes to routing or flights. 

Save on Accommodation

Hotels can be pricey, but there are cheaper alternatives:

• Budget Hotels: Look for deals and discounts.

• Airbnb: Sometimes renting a house is cheaper for larger groups.

• Stay with Friends or Fans: Reach out to your network for free places to stay.

• Campgrounds: Consider camping in warmer months to save money.

Manage Food Costs

Eating out all the time is expensive. Here’s how to save:

• Cook Your Own Meals: Use the kitchen if you’re staying in a place with one.

• Meal Prep: Make meals and snacks in advance to avoid fast food.

• Look for Deals: Use apps to find restaurant and grocery store discounts.

• Set a Daily Budget: Give each band member a daily food allowance.

Merchandise Smartly

Merch is a great way to make money, but it also costs money to produce.

• Order Wisely: Don’t over-order. Start small and reorder based on demand.

• Balance Quality and Cost: Find a good balance between quality and price.

• Offer Variety: Have a range of items at different price points.

• Sell Online: Use your online store to sell leftover merch after the tour.

Monitor Your Spending

Keep an eye on your expenses to stay within budget.

• Daily Check-ins: Review your spending every day.

• Use Expense Apps: Track your expenses in real-time with Ternwheel. 

• Adjust as Needed: Cut back in one area if you overspend in another.

Negotiate and Collaborate

Reduce costs and increase revenue through negotiation and collaboration.

• Venue Deals: Negotiate better deals with venues.

• Collaborate with Other Bands: Share bills to split costs and draw bigger crowds.

• Seek Sponsorships: Find local businesses to sponsor your tour.

Make Every Stop Count

Ensure each tour stop is worth it.

• Research Venues: Choose venues that draw good crowds.

• Promote Your Shows: Use social media and local press to get the word out.

• Engage with Fans: Connect with your audience to build a loyal fan base.

Be Prepared for the Unexpected

Stuff happens, so be ready.

• Emergency Fund: Set aside money for emergencies.

• Stay Flexible: Be ready to change plans if needed.

• Insurance: Consider insuring your equipment and vehicle.

Conclusion

Touring on a budget is totally doable with some planning and smart choices. By managing your transportation, accommodation, food, and merch costs, and being prepared for the unexpected, you can have a successful tour without breaking the bank. The Ternwheel team and app make it easy to get a grip on where you’re going and how to do it best. Happy touring!

The Business of Music Touring: Behind the Scenes of the Concert Machine

The world of music touring is often viewed through the lens of glittering stage lights, screaming fans, and electrifying performances. However, behind the scenes, it’s a complex business operation requiring meticulous planning, coordination, and execution. Let’s take a casual stroll through the business side of music touring, shedding light on what makes it all tick.

The Tour Plan: More than Just Dates and Cities

Before a single note is played, months of planning go into creating a tour. Artists, managers, and booking agents collaborate to decide where to perform, how long the tour will last, and what venues are suitable. They consider factors like the artist’s fan base, market trends, and logistical feasibility. For example, touring in a big city with a large fan base might guarantee a full house, but smaller towns can provide unique opportunities for intimate, memorable shows.

The Financial Jigsaw: Budgeting and Funding

Touring is an expensive endeavor. Costs can range from transportation and accommodation to marketing and crew salaries. Budgeting is crucial, and this is where financial experts come in. They forecast expenses and revenue to ensure the tour is profitable. Funding can come from various sources, including ticket sales, sponsorships, and merchandise. Sponsors are particularly valuable, as they can provide significant financial support in exchange for brand exposure.

Logistics: The Backbone of Touring

Imagine moving an entire mini-city from one location to another – that’s what tour logistics involve. Everything from instruments and stage equipment to wardrobe and catering needs to be transported efficiently. Logistics teams coordinate with local crews to ensure everything is set up and taken down smoothly at each venue. They also handle travel arrangements, ensuring that the artists and their entourage get from point A to point B on time.

Marketing: Creating the Buzz

A successful tour relies heavily on effective marketing. Social media, traditional advertising, and public relations work together to create buzz and sell tickets. Engaging fans through platforms like Instagram, Twitter, and TikTok can amplify excitement and drive ticket sales. Moreover, special promotions, such as VIP packages or meet-and-greets, can enhance fan experience and generate additional revenue.

The Crew: Unsung Heroes

While the spotlight is on the artists, it’s the crew who make the magic happen. Tour managers oversee the entire operation, ensuring everything runs smoothly. Sound and lighting engineers, stagehands, and roadies handle the technical aspects, ensuring the show goes off without a hitch. The crew’s dedication and hard work are pivotal to the tour’s success, often requiring long hours and incredible precision.

Revenue Streams: Beyond Ticket Sales

Ticket sales are a primary source of income, but there are multiple revenue streams in touring. Merchandise sales, including T-shirts, posters, and other memorabilia, can be highly lucrative. Exclusive merchandise, only available at shows, can drive sales and provide fans with unique keepsakes. Additionally, live recordings of performances or exclusive content can be monetized through streaming platforms or direct sales.

The Challenges: Expect the Unexpected

Touring is not without its challenges. Unforeseen events like illness, equipment failure, or extreme weather can disrupt plans. Flexibility and quick problem-solving are essential. Contingency plans are a must, ensuring the show can go on despite setbacks. Moreover, the physical and mental toll on artists and crew can be significant, highlighting the need for proper rest and self-care.

The Payoff: Connection and Growth

Despite the challenges, the rewards of touring are immense. For artists, it’s an opportunity to connect with fans on a personal level, creating unforgettable moments. Tours can also boost an artist’s profile, opening doors to new opportunities and expanding their audience.

In essence, the business of music touring is a finely tuned operation, blending creativity with logistical prowess. It’s a journey of dedication, passion, and a touch of rock ‘n’ roll magic, bringing music to life for fans around the world.

Rocking the Road: Staying Healthy as a Touring Musician

Hey there, fellow road warriors! If you’re reading this, chances are you know the thrill of hitting the open road with your band, playing killer shows, and living the dream. But let's be real – touring can take a serious toll on your health. Between late-night gigs, long drives, and questionable food options, it’s easy to fall into some unhealthy habits. Fear not! Here are some down-to-earth tips to keep you feeling great while you're out there rocking the stage.

Hydrate, Hydrate, Hydrate

First things first: drink water. And then drink some more. It’s easy to forget to hydrate when you’re bouncing from one city to the next, but keeping a water bottle handy is a game-changer. Dehydration can zap your energy and mess with your vocals, so make it a habit to sip regularly. If plain water doesn’t do it for you, add a slice of lemon or some cucumber for a bit of flavor.

Eat Smart (When You Can)

Touring often means fast food and gas station snacks, but try to make healthier choices when possible. Look for salads, grilled options, and whole grains instead of fries and burgers. Packing some healthy snacks like nuts, fruit, and granola bars can also save you from those late-night vending machine temptations. It’s all about balance – enjoy the local delicacies but don’t make every meal a greasy indulgence.

Keep Moving

Staying active on the road might sound tough, but it’s not impossible. Stretching is your best friend – it helps prevent stiffness from long drives and keeps your muscles limber. If your schedule allows, squeeze in a quick workout or a brisk walk. Many hotels have fitness centers, or you can find a local park for a jog. Even 20 minutes of exercise can boost your mood and energy levels.

Prioritize Sleep

We get it – the post-show adrenaline makes it hard to wind down. But getting enough sleep is crucial for your health and performance. Try to establish a bedtime routine, even if it’s just dimming the lights and putting away your phone. Earplugs and an eye mask can be lifesavers in noisy hotel rooms. Catching quality Z’s will help you stay sharp and ready to rock night after night.

Mental Health Matters

Touring can be mentally taxing. The constant movement, lack of privacy, and pressure to perform can add up. Make time for activities that help you relax and recharge. Whether it’s meditating, journaling, reading, or calling a friend, find what works for you. Don’t be afraid to talk to your bandmates if you’re feeling overwhelmed – chances are, they’re feeling it too.

Limit the Partying

We all love a good afterparty, but moderation is key. Excessive drinking and partying can wreak havoc on your body and voice. Enjoy the scene, but know your limits. A hangover can ruin your next show, and no one wants to be known as the unreliable band member. Keeping it in check will help you sustain the energy and stamina needed for a successful tour.

Stay Connected

Last but not least, stay in touch with your loved ones. Being away from home can be tough, but regular check-ins with family and friends can boost your spirits. They’re your biggest fans and can provide a sense of normalcy amidst the chaos of touring life.

So there you have it – some straightforward tips to keep you healthy and happy while living the rock 'n' roll dream. Take care of yourself out there, and keep making amazing music. Safe travels and rock on!