Ternwheel

Founded in 2022, we set out to solve the biggest challenges managers, tour managers, artists, agents, and staff face on the road — bringing everything they need into one powerful, easy-to-use platform.

Our Mission

Ternwheel is building the standard for how artists, managers, and venues operate — making touring more accessible, efficient, and profitable.

Our Vision

We envision no barriers to touring success, where anyone can take the stage and shine.

Company Values

At Ternwheel, our core values guide everything
we do — from product development
to customer relationships.

At Ternwheel, our core values guide everything we do — from product development to customer relationships.

For the Culture

🍩

We build with and for the artists who shape the world. When they win, the entire culture thrives.

Radical Transparency

💎

We are fully transparent with our customers and partners. No surprises. Trust is everything.

Accuracy at Speed

🏎️

Precision and efficiency go hand in hand. We move fast, but never at the cost of getting it right.

Seamless Execution

🛰️

Touring runs on timing. We ensure every detail is dialed in, creating a system that’s smooth, reliable, and always on point.

Own the Outcome

🥋

We take responsibility for what we build, how we operate, and the impact we have — because real success means standing by your work.

Our Story

Ashanti Abdullah

Founder, Ternwheel Inc.

Ternwheel was founded by Ashanti Abdullah, a touring industry veteran with over 20 years of experience managing some of today’s biggest artists.

After witnessing firsthand the inefficiencies and financial struggles artists face on the road, he knew there had to be a better way.

With a deep understanding of the touring ecosystem, he assembled a team of experts and built Ternwheel to provide a smarter, more profitable way to tour.

Since our launch, we’ve worked with some of the most respected artists, tour managers, and venue production teams in the industry.

Our Advisors

Tunji Balogun

CEO, Def Jam Recordings

Tunji Balogun

CEO, Def Jam Recordings

Sway Calloway

Journalist, Sway In The Morning

Sway Calloway

Journalist, Sway In The Morning

Bob Gardner

CEO, Gardner Builders

Bob Gardner

CEO, Gardner Builders

Rakaa Iriscience

MC, Dilated Peoples

Rakaa Iriscience

MC, Dilated Peoples

How We Work

Built for Managers, Tour Managers, Artists, Agents & Staff

Everything we do is designed to simplify and optimize the touring experience for all members of the live music ecosystem.

Backed by Industry Leaders

Our team brings 50+ years of combined experience, ensuring we address real-world touring challenges.

Commited to Innovation

We constantly evolve, adding new tools and integrations that help artists and their teams work smarter.

Backed by a16z venture capital

Ternwheel is proud to be backed by a16z TxO, aligning with some of the most forward-thinking investors in the industry as we work to reshape the future of touring.